We teach people how e-commerce sites actually get found
Started in 2023 because too many store owners were burning money on SEO tactics that don't work for product pages. We focus exclusively on the technical stuff that moves the needle for online shops.
Why we built this
Most SEO courses talk about blogs and content marketing. That's fine if you're publishing articles, but if you're running a store with 5,000 product pages, you need different strategies. Crawl budget matters. Faceted navigation breaks things. Duplicate content happens at scale. These problems are specific to e-commerce and they require specific solutions.
We started Malerionex after working with online retailers who kept hitting the same technical walls. Their agencies would optimize title tags and call it done. Meanwhile, half their catalog wasn't even getting indexed properly. We realized there wasn't a good place to learn the architecture side of e-commerce SEO, so we made one.
The masterclasses we offer cover things like managing URL parameters without tanking your crawl efficiency, implementing schema markup for product variants, handling out-of-stock pages at scale, and building category structures that actually distribute PageRank where you need it. Practical problems with concrete solutions.
Who teaches here
We're a small team with backgrounds in enterprise e-commerce platforms. Between us, we've dealt with everything from marketplace integrations to headless commerce implementations.
Linnea Vestergaard
Spent eight years working with enterprise e-commerce platforms, focused primarily on indexing architecture and crawl budget optimization for large product catalogs. Previously worked on SEO infrastructure for a multi-brand retail group managing over 200,000 SKUs across different domains.
Davit Sokhadze
Previously managed content operations for multi-regional online retailers, specializing in programmatic page generation and semantic markup implementation. Has direct experience with internationalization challenges, hreflang configurations, and managing SEO during platform migrations.
What guides our approach
Technical depth
We don't simplify things that shouldn't be simplified. Proper e-commerce SEO involves server configurations, rendering strategies, and database queries. We explain these concepts clearly but we don't pretend they're easier than they are.
Measurable outcomes
Every technique we teach ties back to something you can measure in Search Console or your analytics platform. If a tactic doesn't impact crawl stats, indexation rates, or ranking positions, we don't waste time on it.
Platform awareness
The implementation details change depending on whether you're using Shopify, Magento, WooCommerce, or a custom solution. We address these differences directly rather than teaching generic principles that fall apart when you try to apply them.
Realistic timelines
Indexation changes take weeks to stabilize. Structural improvements need months to show full impact. We're upfront about how long things actually take and what kind of progress you should expect at different stages.
Scale considerations
Solutions that work for 100 products often break at 10,000. We focus on approaches that remain stable as your catalog grows, addressing database queries, CDN configurations, and caching strategies from the start.
Direct support
When you run into implementation issues specific to your setup, you can reach the instructors directly. We've seen most of the edge cases and can usually point you toward a solution without wasting your time.
See what we're teaching right now
Current masterclasses cover structured data implementation, category page optimization, handling seasonal inventory changes, and managing SEO through platform migrations. All sessions include working examples and technical walkthroughs.